Client European B2B SaaS Company Annual revenue: ~€2.3M Multiple products sold across SMB, Strategic, and Enterprise segments Discounting widely used by sales to close deals The Challenge Despite consistent revenue growth, the company’s profitability lagged behind expectations. Leadership suspected that aggressive discounting might be eroding margins, but lacked a clear, data-backed view of: Which deals […]

Client Multi-location Fast Food Brand (Croatia) 20+ restaurants · Centralized operations · High daily transaction volume The Challenge As the restaurant network expanded beyond 20 locations, leadership faced increasing difficulty maintaining consistent visibility across restaurants. While each location generated detailed operational and financial data, information was spread across multiple systems and formats. Daily and monthly […]